With product innovation and operational efficiency easily duplicated in today’s global marketplace, customer intimacy has become the remaining differentiating strategic option for building and sustaining a market leadership position.  

In order to achieve customer intimacy, the organization must be aligned to consistently deliver high-value customer experiences.  While this may sound straightforward, most business leaders will agree that it can be one of the most complex and puzzling business problems to overcome.  No matter what size your company is, anticipating and understanding how to meet the challenges of your customer intimacy initiative will give you a leg up.