Categories

CAMMI Category WheelCategories represent the highest level grouing of the individual capabilities included in the CAMMI Model. They are generally connected to departments and functions within an organization but depending on the size of the company, there may not be a direct 1:1 correlation.  The categories are the items on the outside of the wheel on the right.

  1. Strategic Leadership

  2. Business Planning

  3. Strategic Marketing

  4. Operational Marketing

  5. Sales

  6. Service

  7. Performance Management

  8. Strategic Relationships

  9. Market Innovation